Elevate Your Coaching Practice With Simon's Proven WHY Methodology
Help your clients find unshakeable clarity and purpose using the methodology behind 5+ million book sales.
Early Adopter Pricing (save $1,500)
Why Your Clients Need This (And Why You Do Too)
As a coach, you want to help your clients get unstuck, find clarity, make better decisions and find fulfillment in all they do. The WHY Discovery process is the ideal tool to help you give them all these things.
What This Means for Your Clients:
- Crystal-clear purpose that helps drive daily decisions
- Unshakeable motivation that survives setbacks
- A strong foundation to become a great leader
What This Means for You:
- Helps build even deeper relationships with your clients
- The proven methodology, straight from its original creator, available for the first time
- Premium positioning in the coaching marketplace and all the benefits that go with it
My life changed when I discovered my WHY. My passion leapt to levels I had never experienced before. I had a new confidence and a clarity of what's next that set me on the path I'm on today.
I've spent over a decade trying to make a case for the power of WHY. Now I'm ready to ask for help. I want as many people as possible to find their WHY. Which means I need coaches, lots of them, to join me in common cause.
Let's work together to build a world in which people wake up every day inspired, feel safe wherever they are, and return home fulfilled by the work they do.
How to Become a Certified WHY Coach
Step 1
Choose your cohort date and check out
Step 2
Block your calendar for the entire 4-day training program. (This is your commitment to yourself and your cohort's success!)
Step 4
Join your cohort and dive into the live sessions together.
Step 5
Get certified and change the lives of those around you!
Limited Seats Available
Cohort Dates and Times
All classes are virtual and taught by Simon's Master Trainers
What You Get from This Program
- Official WHY Coach Certification and Badge
- 25 Continuing Education Units (CEUs) with the International Coaching Federation (ICF)
- Learn Your Own WHY
- Practice with real people and master trainers
- Access to an amazing, supportive global community of like-minded coaches
- Free access to Simon's Optimism Library (a $299 value)
Plus, Coming Soon…
- Certified WHY Coaches Directory
- Marketing materials to help you grow your coaching practice
- Exclusive events and continuing education for Certified WHY Coaches
Our Graduates are Very Happy
Ashley T, Ph.D.
Life, Executive, and Academic Coach
“This is step one for me. This is the foundation of my entire practice because I am so bought in. I believe in this so deeply that I don’t feel like I can effectively coach people, groups, unless we start with this. Because this gives me insight into everything else that we will accomplish moving forward. This is what my entire practice will be based on.”
Geoff R.
Counselor and Coach
“I’ve spent thousands of dollars on training and education and certification. I think honestly, hands down, this was probably the best. It was just impactful in a lot of different ways. Personally, relationally, professionally.”
Stella D, Ph.D.
Leadership Coach
“This training gave me the confidence and mastery to conduct real WHY Discoveries - not just scratch the surface. My clients now describe their WHY as their personal compass, and I’ve seen them pivot careers, strengthen relationships, and make bold choices with clarity and confidence. They now have language for what they did not have words for. And putting words to their feelings has helped them move to action. I couldn’t do this work without the certification.”
Who Is This Program For?
This program is for anyone passionate about helping others unlock their potential. It will take your ability to serve others to the next level. People who join us include:
Executive & Life Coaches
Looking to deepen their practice with a proven transformation framework
HR & L&D Professionals
Creating purpose-driven cultures where people feel connected and engaged
Corporate Trainers & Consultants
Who want tools that inspire true alignment and motivation
Educators & Financial Planners
Who want to equip people with the clarity to make better decisions and thrive